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Expert Interview, June 2026

From Experimentation to Advantage

Keep Humans in the Loop: Building Value, Not Just Models

Alina Timofeeva is the Founder & CEO of Unique.Bold.You. At The AI Summit London, she spoke on the panel AI Vanguard: Resilient Cyber Defence Strategies and served as Chairperson for the AI Cybersecurity Stage. 

In this conversation, she reflects on value-led AI investment, human-centric transformation, governance and risk, and the wider societal and sustainability implications of AI.

Alina Timofeeva The AI Summit London 2026

Read the Full Interview

Interviewer: Hello and welcome to The AI Summit London. We’re delighted to be joined by Alina Timofeeva, Founder & CEO of Unique.Bold.You. 

Alina: I’m Alina Timofeeva, a Senior Adviser in technology and AI, and the idea behind Unique.Bold.You. is accelerating the inclusive adoption of AI in an ethical, human‑centred way. My background is in technology consulting at Accenture, KPMG and Oliver Wyman, and I’ve seen first-hand the day‑to‑day challenges organisations face. I’m always focused on keeping the human in the loop rather than pursuing technology for its own sake.

Interviewer: Are companies investing in AI for genuine value, or is it fear of missing out?

Alina: AI was oversold last year. There was a lot of hype about transforming everything overnight. What I’ve seen is that organisations have been investing to keep pace, and that includes not only enterprises such as banks but also technology providers like Google and Microsoft investing heavily in data centres with the expectation of return. From a board perspective, before starting any AI initiative, ask a simple question: is the juice worth the squeeze? Focus on creating measurable value for the organisation and its people, rather than burning money upfront.

Interviewer: For every pound invested in AI, how much of the impact comes from people transformation versus technology?

Alina: If technology is £1, then people, change and value realisation are £5. Historically, budgets skewed heavily towards technology. Now we’re realising that processes must be re‑imagined, roles have to evolve, and we must address resistance to change. That means upskilling, re‑skilling, and—crucially—unlearning as well as learning. Machines can suggest and automate, but humans must remain in control.

Interviewer: How can people stay employable in the AI era?

Alina: Stay curious and commit to continuous learning. Many roles will shift rather than disappear. When IBM introduced computers, secretaries who embraced new tools became executive assistants—an evolution in responsibilities and skills. Today it’s similar: yes, develop AI literacy, but also strengthen human capabilities—communication, influence, judgement, collaboration and empathy. Those softer skills, alongside the ability to learn and adapt quickly, will keep you relevant.

Interviewer: What should we not delegate to AI?

Alina: Tasks that affect dignity and rights should retain human oversight—promotion decisions, re‑skilling and redeployment, or choices about replacing individuals. In higher‑risk domains, anything with potential for serious harm or unintended consequences there must always be a human in the loop. AI should augment decision‑making, not replace human judgement.

Interviewer: As AI becomes more capable, what becomes more valuable in humans?

Alina: The softer side becomes our differentiator: the capacity to build trust and influence, to learn and adapt, to be genuinely curious about problems and people. Tasks will evolve in every sector, but the human qualities that create connection and context will matter even more.

Interviewer: Can AI support global sustainability efforts?

Alina: AI has a significant footprint particularly in water and energy. Some reports warn that by 2030, energy consumption linked to AI could be far higher than anticipated, with data centres a major driver. Bodies such as the United Nations and the World Economic Forum are highlighting this. AI doesn’t automatically improve sustainability; we need to actively manage its impact, optimising models and infrastructure, improving efficiency, and ensuring our usage stays within environmental limits.

Interviewer: In your view, will AI reduce inequality?

Alina: There’s a real risk it could increase inequality. Access to advanced tools such as cutting‑edge large language models remains concentrated in a few countries and companies, while many nations are not yet part of the key governance conversations. In the UK, differences in access to education and AI skills may widen gaps in the labour market. That’s why inclusive access, skills programmes and thoughtful governance are essential.

Interviewer: You mentioned banks and financial institutions. Why are data sovereignty and governance such major concerns for them?

Alina: Banks hold sensitive, personally identifiable data. When that data is used in AI systems, which can and do make mistakes, the reputational and financial risks are substantial. As we train algorithms, we need representative data that reflects the diversity of the people affected. Data governance has never been more important because it feeds the models and ultimately shapes decisions that impact customers’ lives.

Interviewer: Looking ahead, how will financial regulation and AI work in tandem?

Alina: There’s growing momentum behind AI audit and assurance. We’ve been advocating for this with bodies such as the Chartered Institute for IT and engaging with the UK Government. Done well, regulation won’t slow innovation, it will guide it, increase trust and help deliver value safely. I also see risk functions moving to the forefront: not just checking compliance but partnering with the business to enable value, transformation and responsible adoption.

Closing statement

Thank you to Alina Timofeeva for sharing practical, human‑centred guidance on AI adoption. The takeaways are clear: 

  • Invest for value, not hype
  • Put people and skills at the heart of transformation
  • Strengthen governance and audit to build trust
  • Manage AI’s environmental impact with intention.

 Above all, keep humans in the loop.



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