Turning Data into Decisions: AI’s Role in Marketing Optimisation
12 Jun 2025
VisionAIres VIP Lounge

In the era of big data, the challenge for marketers isn’t collecting information – it’s making sense of it all. David Watt, CEO of CI Group, explores how AI-powered analytics transforms vast datasets into actionable insights, enabling smarter, faster, and more effective marketing decisions. From predicting customer behaviour to optimising campaigns in real time, this session dives into how AI reshapes decision-making in the marketing landscape
Speakers
Pass Type
VIP All Access Pass
Content Focus
Trends
Session Type
Panel Discussion