What You’ll Learn:
Implementing AI in marketing is not just about adopting new tools – it’s about creating a structured, responsible approach to ensure successful integration and long-term impact. In this session, David Watt, CEO of CI Group, will guide attendees through a step-by-step roadmap for embedding generative AI into their marketing strategies – from assessing readiness to executing high-value, scalable solutions. Rooted in real-world marketing use cases, this session offers actionable frameworks to help leaders drive measurable results and sustainable business growth – whether they’re currently exploring early pilots, or scaling established initiatives.

Who Should Attend:
This session is designed for senior decision-makers and marketing leaders who are shaping the future of AI in their organisations.

Ideal attendees include:
• C-Suite Executives: CMOs, CDOs, and Chief Innovation Officers embedding AI at a strategic level.
• Marketing Directors & Heads: Leading digital, content, CRM, or brand transformation.
• Growth & Transformation Leaders: Focused on efficiency, CX, and competitive advantage.
• AI & Innovation Leads: Developing and implementing AI strategies across marketing functions.