An increasing number of leading global organizations, such as the Bundesliga and Trellix, are taking their generative AI applications to production and realizing business impact through increased innovation, productivity, and cost savings. How are they achieving these benefits? What are the key factors that are critical for success? What is fact when it comes to generative AI benefits, and what is fiction? AWS will share some lessons from real-world examples, including how to build responsibly as you go, along with practical ideas you and your team can execute right away.