Is your data working for you, or are you leaving untapped value on the table? This session aims to redefine data as a dynamic currency, enabling businesses to unlock new revenue streams, fuel strategic partnerships, and accelerate ecosystem growth beyond traditional monetization models. Explore concrete examples of organizations transforming actionable data insights into scalable revenue streams. This session will also tackle the ethical and practical dimensions of data monetization, focusing on maintaining transparency, privacy, and compliance to build trust while driving sustainable business growth.