Vik Scoggins is a product leader, engineer, start-up advisor, and investor. He currently leads machine learning product development at Coinbase, which entails Risk, Trust and Safety, Identity, Personalization, Search, and ML Platforms. He is an expert in identifying and scaling 0-to-1 initiatives applying machine learning and his contributions over the past 3 years have led to $XXM in incremental net-revenue. Prior to Coinbase, Vik worked on Growth Platforms product team at WeWork, where he focused on optimizing sales and marketing processes, which included domains such as CRM, customer self-serve, internal tools, marketing automation, and more. Prior to that, he worked in several industries, including financial services, consulting, and energy efficiency, as a product manager and mechanical engineer. Vik also advises and invests in start-ups and is based in New York City.