An experienced research and insight professional, with a background in social science and over 14 years' experience in communications, data, marketing and technology. A social scientist by training, with an MA in Sociology from Aberdeen University, he also spent almost 7 years as the Insight lead for the UK's Data and Marketing Association.

At Ipsos, he works with the world's most famous media and technology brands to help them understand the media marketplace. Leading mixed-methodology projects for media and technology clients on key topics from sustainability to the metaverse, ultimately helping them to understand their audiences, deliver great platforms and services, and demonstrate value to advertisers.