Speakers

Sonia Nash started her career in Finance 15 years ago and was amazed by the amount of repetitive manual effort across all functions. Motivated by the motto “there has to be a better way”, she quickly turned to technology to streamline processes and increase productivity. She spent the following 10 years deploying ERP and Procurement tools, including SAP products, across several global companies as a P2P Manager and Global P2P Lead.

Impressed by their latest innovations, in 2020, Sonia decided to join SAP within their Solution Advisory team where she became the AI evangelist through the creation of the AI practice, aimed at enabling the workforce into not only utilising AI at work to improve productivity, but also on the transformative powers of AI across organisations and industries. She was also responsible for bringing SAP’s business AI strategy to customers and help them drive digital transformation with AI.

She completed the University of Oxford’s AI program in 2024, further strengthening her knowledge and vision on AI. Known for her pioneering work with AI at Concur and with her unique blend of both business process knowledge and technical expertise, in 2025 Sonia became the AI Lead at SAP UKI to continue advocating for AI and SAP’s unique vision of it.