Simon has over 20 years of channel experience that covers all vertical markets and has a clear focus on AI win the UK and EMEA space. Recently, he has become the key lead for Exertis’ AI Centre of Excellence and was instrumental in the design and adaption of the Exertis AI Pod. Providing consultative services, impartial advice and adds value to customers and end users alike.

Within AI & HPC, he works closely with strategic suppliers & OEMs to aid and supply bespoke design solutions within Automotive, M&E, Telcos, Defence as well as chief implementers in Hyperscale, DC, Cloud and service providers. Gen AI has seen the biggest adoption of his work within these demographics, as well as Digital Twins and Smart spaces.