Michael Cruz is an expert in spatial computing, with experience enabling customer success through internal collaboration, strategy & roadmap planning. He has worked with Medium & Large Retail Clients in agile environments and organizations undergoing large digital transformations. He has a keen interest in novel technologies and a passion for unlocking their potential, and a large presence in the innovation hubs across Reply. Currently researching the potential of generative AI for 3D content generation, 3D Scanning/Rendering, and Multi-Sensory Training.