Mark Bassett is the Head of Digital Partnerships, Europe at BENlabs and a highly acclaimed marketeer with a passion for gaming, creators, tech, and AI. With over 15 years of experience in the gaming and influencer sectors, Mark has successfully developed and executed marketing strategies for renowned gaming brands like Ubisoft, EA Games, Square Enix, Tencent, Amazon, NCSoft, and Hirez, as well as non-endemic brands such as Google, Dyson, Sony, and Dazn.

As a keynote speaker at the AI Summit in London, Mark will share his expertise on how he utilizes AI to empower his teams. His innovative approaches have revolutionized team dynamics, leading to increased efficiency, productivity, and success.