I'm John Tsopanis, CEO of 1UP, a web 3 social network, metaverse and mixed reality experience. John has helped some of the world's largest brands, including Louis Vuitton, to build their crypto, nft and metaverse architecture, and has creatively directed multiple metaverse campaigns, including building his own. The deployment of NPCs equipped with AI in the metaverse is key to multiple ongoing projects, and the intersection between blockchain, AI, and P2P marketplace is at the heart of what he does. Previously John was a cyber security and data privacy consultant, and transitioned to web 3 to utilise the privacy and security advantages decentralised technology offers ahead of web 2 models.'