David Reed is a professional, skilled communicator with deep domain knowledge of data and analytics. ​ 

​His career has followed the evolution of data’s use as a corporate asset, from the rapid growth of direct marketing in the late 1980s through the 1990s, via CRM and one-to-one marketing, through the arrival of digital and mobile channels and into the world of big data, AI and machine learning. ​ 

​In 2005, he pioneered journalism about the role of data and analytics in business before joining DataIQ in 2011 where he has continued to advocate, innovate and educate the data community.​ 

In June 2024, David is publishing “Winning with AI: The essential, pragmatic guide to adopting artificial intelligence in data-driven brands.” This follows on from the success of “Becoming Data Literate” in 2021, a game-changing book on how to ensure data becomes embedded in the culture of organisations.​ 

At DataIQ as chief knowledge officer and evangelist, he works with leading brands to help them adopt a data literacy framework and drive value from their data assets, people and processes.