Joining Holiday Extras as a student in 2008 for a six-week placement, David quickly discovered a passion for the company's culture and innovative environment. After graduating, he eagerly returned, starting in the paid search team, embracing his love for data. Over 14 years, he evolved to Director of Innovation & Growth, scaling his ability to drive insights and performance. He's dedicated to enhancing customer value, promoting hassle-free experiences, and fostering loyalty through quality product offerings. Known for his data-driven approach, he's committed to spreading data and AI literacy across the company, empowering teams to leverage information for impactful decisions. He revels in the process of turning data opportunities into successful outcomes, maintaining a vibrant culture of innovation at Holiday Extras, where every team member's idea is valued. His role underscores the importance of nurturing this innovative spirit, vital to the company's ongoing success.