![Catriona Campbell](https://cdn.asp.events/CLIENT_Informa__AADDE28D_5056_B739_5481D63BF875B0DF/sites/ai-summit-london-2023/media/libraries/speakers/Catriona-new-standing.jpg/fit-in/500x500/filters:no_upscale())
Catriona Campbell
Catriona founded London-based experience design firm Seren in 2001. Now called EY-Seren, after being acquired by EY in 2015, the company has offices in several countries, assisting clients to create well-designed experiences.
Since then, she has guided some of the world’s best-known brands towards digital success, as the firm’s CTIO, landing a well-deserved place in the BIMA Digital Hall of Fame & and an MBE thanks to two decades of outstanding contributions to her technology acumen.
In 2020 she authored a bestselling book on AI, has worked extensively with governments and clients to deploy AI programs, and is the Chair of the Scottish AI Alliance, a Ministerial appointment.
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13-Jun-2024VisionAIres VIP LoungeVisionAIres Programme Chair's Opening Remarks