With 20+ years at IMG Studios on the Technical side of Broadcasting, he has always been keen to see how we can improve in both production values and cost savings. Whether that is using ML to create Logs of events to audio transcriptions, and more recently Video highlights'. For the next stage in Fantasy distribution, his mind is always open. Brain's aim is to generate 6 hours of content from a single 2 hour match, and who know he might also add a video file to an NFT in the future also.