As Head of Data and Analytics for UKTV, Andy works predominantly on their video on demand product, UKTV Play. He is responsible for all elements of the customer data journey including digital analytics, data management, governance & strategy, ad tech, data science and visualisation He has worked in media and advertising for nearly 20 years in a range of roles. He founded the marketing science team at the BBC, and has also led the marketing science function at PHD UK. In previous roles, he has worked as an economist, analyst, strategy consultant and market researcher.