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AI in Loyalty & Marketing: Transforming customer loyalty and personalisation with Causal Inference – M&S perspective
13 Jun 2024
Industries Stage
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How Causal Inference/ML is used to personalise loyalty and marketing.
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Key ML/AI approaches benefiting M&S: Insights into the specific technologies and algorithms that enhance customer satisfaction in Loyalty.
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Success stories in AI-powered personalisation at M&S
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Addressing the responsible use of AI to maintain customer trust and comply with data privacy standards.
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