Cityscape

The AI Summit London 2024

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AI in Media: Embracing GenAI and building audience-centric media strategies - the BBC perspective

13 Jun 2024
Industries Stage
  • Insights into current audience perceptions of GenAI technology, how do they want to engage with it, now and in the future 

  • Identifying key opportunities presented by GenAI for content creators and distributors 

  • Strategic considerations for organisations to align GenAI with audience-centric approach 

  • Explain how AI allows marketers to personalise experience for large customer bases  

  • Real-world examples where predictive analytics successfully anticipated customer needs, outlining the approaches and outcomes 

  • Detail methods assess the effectiveness of predictive analytics with marketing campaigns, including performance metrics and ROI 

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Hackathon Partner - Fetch AI    AI Business TV

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