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AI in Media: Embracing GenAI and building audience-centric media strategies - the BBC perspective
13 Jun 2024
Industries Stage
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Insights into current audience perceptions of GenAI technology, how do they want to engage with it, now and in the future
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Identifying key opportunities presented by GenAI for content creators and distributors
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Strategic considerations for organisations to align GenAI with audience-centric approach
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Explain how AI allows marketers to personalise experience for large customer bases
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Real-world examples where predictive analytics successfully anticipated customer needs, outlining the approaches and outcomes
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Detail methods assess the effectiveness of predictive analytics with marketing campaigns, including performance metrics and ROI
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