The AI Summit London Conference and Expo

The AI Summit London 2024


AI in Media: Embracing GenAI and building audience-centric media strategies - the BBC perspective

13 Jun 2024
  • Insights into current audience perceptions of GenAI technology, how do they want to engage with it, now and in the future 

  • Identifying key opportunities presented by GenAI for content creators and distributors 

  • Strategic considerations for organisations to align GenAI with audience-centric approach 

  • Explain how AI allows marketers to personalise experience for large customer bases  

  • Real-world examples where predictive analytics successfully anticipated customer needs, outlining the approaches and outcomes 

  • Detail methods assess the effectiveness of predictive analytics with marketing campaigns, including performance metrics and ROI 

Katherine Jameson Armstrong, Head of Qualitative, Ipsos Media Development - Ipsos
Renuka Gupta, BBC Head of Research, Digital Portfolio - BBC

The AI Summit London 2024 Supporters Included:

Headline Partners


Industry Partners


Diamond Sponsors

Platinum Sponsors


Gold Sponsors


Feature Sponsors

Substrate AI - AI Accelerator Hub Sponsor   Barclays & Mishcon Future - AI Accelerator Hub Sponsor   EY - Accelerator Hub Sponsor   The Garden, powered by the Embassy of the Kingdom of the Netherlands    Fetch AI - Hackathon Partner   AI Business TV - Studio Sponsor   Nebius AI -Start-Up Party Sponsor   EY - VisionAIres VIP Lounge Sponsor OVHcloud - VIP Party SponsorPwC & Gov of Canada - Speaker Lounge Sponsors

Silver Sponsors

Bronze Sponsors


Associate Sponsors


Media & Strategic Partners