Cityscape

The AI Summit London 2024

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AI in Loyalty & Marketing: Transforming customer loyalty and personalisation with Causal Inference – M&S perspective

13 Jun 2024
Industries Stage
  • How Causal Inference/ML is used to personalise loyalty and marketing. 

  • Key ML/AI approaches benefiting M&S: Insights into the specific technologies and algorithms that enhance customer satisfaction in Loyalty. 

  • Success stories in AI-powered personalisation at M&S  

  • Addressing the responsible use of AI to maintain customer trust and comply with data privacy standards. 

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