Skills Session: Exploring User Trust In Your Product (And Other Common Pitfalls With User Sentiment)
Trust is a crucial aspect of the user experience with technology, but how do we know we have earned users' trust? What does it mean? How can we measure it? In this session, we will explore some common issues in understanding what trust is when it comes to tech and how it can be measured, including how we learned the hard way at Spotify that trust may not necessarily be what it seems.