In 2021, Deliveroo launched a new advertising platform where Deliveroo partners can set up advertising campaigns to increase visibility and brand awareness, acquire new customers and increase order volume.

At Deliveroo, the Ads ML team focuses on providing a personalized experience for Deliveroo users by building recommendation systems to select and rank restaurants with an active advertising campaign.

In this presentation, we will explore how the Ads ML team built an internal recommendation system for sponsored content and how this impacted Deliveroo.