AI in E-commerce: An Exploration into How AI is Improving Online Shopping for both Customers and Retailers
- Evaluating how AI is constantly transforming the e-commerce industry via innovative solutions such as product recommendations, personalized shopping experiences, virtual assistants, chatbots and voice search.
- Examining smart web shop tech, which learns user behaviour to offer hyper personalized shopping experiences. One key feature is very advanced search and recommendation engines.
- Evaluating how AI can help e-commerce businesses make informed decisions by using data more efficiently to forecast results and adjust their marketing campaigns accordingly.