Sara is Executive Experience Strategy Director at adamandeveDDB, a leading London based creative agency.

Sara is passionate about using data, technology and insight to create unique, creative solutions to customer problems. She got her first taste of Ai when working at tech start-up Inq, where they produced one of the first products to offer a digital magazines personalised to each individuals tastes, interests and reading behaviours on a 121 level. Since then Sara has gone on to lead digital transformation and customer experience projects for brands across FMCG, beauty, technology and automotive. Most recently Sara was experience strategy lead for NOSEID an Ai driven app that aimed to reduce dog loss by creating a unique biometric identity from each dogs “noseprint”.