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Ryan Martin

Ryan Martin

Chair IAB Europe Brand Advertising Committee and Global Business Marketing, Program Manager, TikTok
Ryan joined the industry on the agency side, as a press planner and buyer, where he fell in love with traditional advertising: the big media brands, energised environments and the constant push to deliver reach for clients. As the industry developed, his path took him towards increasingly digital roles. Ryan's best work has included multiple players from across the world of media, working in harmony to deliver results for clients in a rapidly changing landscape. Ryan joined TikTok three years ago and has helped build it into the business it is today. To work at a platform with creativity at its heart makes coming to work every day a joy for Ryan, and to showcase unparalleled opportunities to brands continues to be what makes him Tik.

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