Kendra Briken is Senior Lecturer at Strathclyde University, Glasgow, and Associate Fellow with the Digital Futures at Work Research Centre, Sussex. Her research covers new technologies at work, and related workplace outcomes. Her most recent project 'Can AI ethics be embedded in the Industry 4 innovation lifecycle' received funding from the UKRI/AHRC council. Together with an interdisciplinary team including colleagues from engineering, law, and psychology, the project investigates into perception of AI and its impact on work.